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A zero-waste takeaway experience


This is a product I’m working on with some like-minded individuals. The prompt by Core-net Global was to explore a product concept that could help Australia's occupied workplaces become leaders in sustainability to reduce energy, waste and water consumption whilst being commercially viable. The focus narrowed down to addressing the problem of plastic particularly how might we solve the problem of disposable waste in takeaway.  


App Concept
Product Design

Focusing on a zero packaging takeout experience

When I joined the project, the development team had already started building a takeout solution as seen here. The aim of the application was to foster a community to reduce single use disposables through empowering individuals to BYO (Bring Your Own) cup, cutlery or container.  It was a valid solution but without UX and research synthesis, I was uncertain whether it was the right solution. With team approval, I moved forward with user research and testing.

User Needs

I turned to user surveys and qualitative interviews to help build our primary persona, in this case an eco-conscious corporate employee. Survey results can be found here.

I found the following to be true:

  • Most employees already own a reusable coffee cup but often forget to bring it in their daily commutes
  • Employees feel inconvenienced carrying reusables without prior knowledge of eatery policies on reusables
  • Employees takeout often and generally go to the same places out of convenience
  • Bringing your own container to a restaurant for takeaway does not feel normal
Diagram 1.0: Primary Persona. For more information about Myer-Briggs click here and Enneagram Type here

Product Market Fit

Feedback from usability tests on the first prototype were underwhelming with most users confused with an overall negative and inconsistent experience. I underwent competitive research to ideate ways to improve the flow. I explored core benefits that applications in a similar space provided including Alipay’s AntForest, ordering app Skip as well as existing non-tech eco-initiatives such as Returnr to get a better understanding of a circular waste ecosystem.

Diagram 1.0: Primary Persona. For more information about Myer-Briggs click here and Enneagram Type here

At a high level, our user epic was to find restaurants that supported zero-waste takeaway by allowing BYO containers and cups. I decided to focus on an agile iterative approach by prioritising user stories with details and tasks necessary to meet our user epic.


We made a team decision to focus on key features that would enable users to search restaurants, check-in cups/containers and track carbon emissions saved. We wanted to find a solution that not only reduced the effort to find restaurants but lead to sustained behaviour and higher engagement.

Once we were satisfied with the flow, I began digitising and transforming our concept into a hi-fidelity prototype with testing and feedback from both the team and user participants along the way.

Our solution: Tibah

TIBAH is HABIT spelled backwards. It’s our solution to reversing plastic pollution by reducing single-use disposable products in the takeaway ordering process.

Discover restaurants

Search and discover cafes around you. Browse menus and save your favourite restaurants for later.

Zero Waste Takeaway

Bring your own cup and container for takeaway and scan the restaurant’s in-store QR code to redeem rewards.

Alternatively, make a refundable deposit and borrow a cup or container from a participating zero-waste cafe.

Track CO2 emissions

We’ve quantified it into days of sequestration saved for a tree. Using a reusable cup for coffee everyday for a year can save a tree 2.5 years


1. Add herer

Blah blah

Building client/corporate/restaurant landing page

Talking to:

- ANZ Australia

Other Works

Zu — financial planning

Intellext — contract negotiation

BBB — beer and burger bar